WATERAX is a tight-knit team, a range of professionals who share the goal
of providing wildland firefighters with the tools they need to succeed.

Product Marketing Specialist

Type of position: Salaried, full time Salary: To be discussed, based on experience Competitive benefits


Trusted by wildland firefighters around the world, WATERAX sets the industry standard by developing innovative portable fire pumps and water-handling equipment designed to withstand demanding applications and rugged environments. With a time-tested legacy of reliability, WATERAX carries on its mission to place powerful, precision-engineered pumps into the hands of the men and women who need to move water to protect our lives and communities from the ravages of wildfires.

Job Description

Reporting to the VP of Product Development, the role of the Product Marketing Specialist is to bridge the gap between the product development team and the sales and marketing teams to make sure that WATERAX products are successfully marketed and sold to potential customers around the world.

Roles & Responsibilities

  • Product Opportunities: Analyze product-oriented business opportunities and plan and guide subsequent marketing efforts. Prepare the product business case following approval by executive management.
  • Product Launch: Write and maintain product launch plans, work in collaboration with the Marketing team to write the marketing plan and communications plan. Working closely with customers to generate customer success stories. Working with PR to manage launch tours and product review programs.
  • Market Research: Conduct market research and collect market intel to produce competitive landscape reports.
  • Product Positioning and Messaging: Determine market messages and product Messaging, including Positioning, Features & Benefits and Unique Selling Proposition (USP) and communicate them to the Marketing and Sales team.
  • Sales Tools: Create standard presentations and demo scripts. Develop sales tools: white papers, presentations, collateral, competitive analysis for external use with customers. Align sales tools and the ideal sales process to the typical buying process.
  • Sales Enablement: Collaborating with sales teams to create sales materials, presentations, and demos that effectively communicate the value proposition of the products.
  • Training: Facilitate channel partner training working closely with Field Product Specialists to share products and applications knowledge.
  • Performance Tracking: Measuring and tracking the performance of the product in the market, and making recommendations for improvements and adjustments to marketing strategies.
  • Adhere to all WATERAX policies and procedures pursuant to sales administration processes and guidelines;
  • Adhere to WATERAX guidelines and policies in matters of ethics and code of conduct

Education & Experience

  • Understanding of WATERAX products, services and capabilities. Must demonstrate ability to understand our products and mechanical concepts and to successfully communicate them to customers and sales channel partners.
  • Work experience in, and technical knowledge of, WATERAX products, applications and targeted industries.
  • Proficient in Microsoft office (Word, Excel, PowerPoint).
  • Excellent communication and interpersonal skills.
  • Bachelor’s degree in marketing, engineering or equivalent.
  • Minimum of 1-3 years of related experience.

Skills & Competencies

  • Excellent and effective oral and written communication abilities in English / French. Spanish is an asset;
  • Highly professional and positive attitude and ability to deliver customer-focused service;
  • Strong listening skills and patience to work with customers and understand their needs;
  • Energetic and able to adapt to a fast-paced environment where priorities change quickly, and multi-tasking is a must;
  • Exceptional organizational skills, detailed oriented, methodical and accurate;
  • Natural curiosity and passion for excellence, improvement and problem solving;
  • Customer Service Skills: Able to courteously interact with clients to ensure positive customer experience;
  • Innovative, creative and decisive;
  • A positive attitude and professional appearance along with the ability to thrive in a small company environment and build strong relationships with coworkers, customers and partners;
  • Must be persistent, action-oriented, results-driven and self-motivated;
  • Ability to manage several projects simultaneously, delivering high quality work;
  • Excellent people skills, including experience working with a variety of cross functional and international stakeholders;
  • Diplomacy and tact in interpersonal relationships;
  • Team spirit;